Protecting our planet

To protect the animals we love, we need to protect the places they live too, so we’re making our toys more sustainable by using recycled plastic fillings wherever we can. Over 95% of our toys take plastic bottles and containers that might otherwise end up in landfill or our oceans and give them a new lease of life. Just look out for the Naturli label!

PET recycled plastic

Eco-friendly

Sustainable

We don’t sell cuddly toys.

We bring you cuddle buddies, monster-under-the-bed scarers, a best friend for life. They’re always there, at the end of the sofa, on the bookcase shelf, snuggling under the bedclothes when you need them most.